MARKETING AND SALE

By Dil Consulting Limited

Let us refer to the most common need of a business entity identifiably, "MARKETING AND SALES". Although there have been several attempts to drive these two market determinants the following alternatives is however identified to be necessary to achieve satisfactory sales through effective marketing approach.

Alternative1: Marketing/sales drive based on percentage commission

Alternative2: Management Contract of your sales marketing department

Alternative 3: Recruitment And Training of Aggressive Marketers

 

These three alternatives are further explained as follow:

Alternative 1: Marketing/Sale Drive on Percentage Commission

Under this arrangement, we intend to take up the responsibility of marketing on your behalf using the array of our already existing resources and strategies. With this arrangement, we shall be entitled to a commission of 30% on every business brought to you. In addition, you will be expected to pay for logistics such as printing of banners, neon-signs, flyers and other publicity facilities, which will be strategically located/distributed and supervised by us.

Alternative 2: Management Contract of Your Marketing/Sales Department

Under this arrangement, we shall be willing to manage your marketing department with the objective of given you possible maximum occupancy/patronage in order to realize your sales objectives. With this arrangement, we shall be requesting you to pay us a certain (fixed/periodic) management fee which will be determined by both parties as soon as the contract is awarded to us. We will be fully in charge of the control and supervision of marketing staff who will be sourced and recruited by us. These staff will be responsible to our firm and under our employment, while our firm will in turn be directly responsible to you management. In this vein, it is our duty and responsibility to ensure that your marketing drive is excellent and your sales volume is reasonable enough to satisfy your demand. In addition to this, we will also require the use of your marketing vehicle for our marketing agents to carry out their duties. Logistics such as fueling and maintenance of the car will also be discussed during the price/fee negotiation.

Alternative 3: Recruitment And Training of Aggressive Marketers

In this case, we will recruit and train competent and goal-getting marketing executives to handle the sales department. There will be a sales supervisor among this three (3) staffs who will coordinate the entire sales unit in addition to the primary duty. They will be directly responsible to you and give departmental performance report on daily or weekly basis. We will always be around to monitor them and give appraisal to evaluate their performance on regular basis, which will determine whether they should or not be retained. It is our believe that our eye opening and explosive training will help tremendously to enable these marketing executives perform excellently.

What you stand to gain

 In each of the above alternatives, your management will have a lot of benefits accrued to it in various ways. These benefits are as enumerated below.

Benefits of alternative 1

As you may be aware, your Hotel had already been in existence and as such has existing relationship with some customers. In view of this our service of marketing on commission will be a powerful instrument to support your existing marketing drives which we intend to boost with our expertise marketing approach. The other advantage to you is that, commission will be paid whenever we send you guest or bring to you any business. Note that any customer once introduced to you may like to come back if he/she finds your services satisfactory and that commission may not be charged on returning guests after the first introduction, except if they come back through us, hence the 30% commission charges may not be negotiable.

Benefits of alternative2:

With alternative 2 i. e management contract of your sales/marketing section, you stand to gain much more than you can envisage/imagine. This arrangement will afford you the opportunity of decentralizing your sales dept. and leave it under our competent hand. You will also relieve yourself of un-necessary stress of monitoring your sales representatives who may be considered earning salaries without justification. As consultant we shall be under obligation to ensure that you realize your aim of maximizing sales. We shall at all times take up this responsibility upon ourselves while you watch us perform to your expectation. Know that we will be under contractual obligation and would want to protect our professional integrity by giving you the best result. We have previously carried out this specific assignment in the past and thus have the expertise resources to do more of that for your hotel. Also, the payment of remuneration to the sales representatives will be our responsibility since they will be under out employment.

 

Benefit of alternative 3:

It will save the management some time and money since these marketing staffs will be expected to work with less or no supervision. Since the department will be performance driven, the staff concerned will ensure that they considerable results to ensure they are retained on the job.

Conclusion

We believe you will find our services beneficial to your hotel and we want to encourage you to give it the necessary attention it deserves. We adjudge your business entity is centrally located and well structured and as such, we see no reason why you should have non-performing sales units. We strongly believe that you can always have a reasonable percentage patronage if you will allow us serve you especially using the 2^nd alternative above. Finally, the competitive nature of your business requires an aggressive marketing and we feel that you can break the competitive edge with our management services.

We hope the above will meet your demand and anticipate to hear from you soon in order to agree on the best line of action. Let us meet as soon as possible so that we can celebrate a new business period. 

Contact Us today and let our professionalism see your business become a force to recon with in your respective industry.