Significant Objects
Significant Objects is an incredibly successful example of telling stories to give once worthless products a value.
This was an experiment devised by Rob Walker and Joshua Glenn, where they bought hundreds of thrift-store items, purchased for an average price of $1.25 each, asked 200 writers including Meg Cabot, Jonathan Lethem and William Gibson to contribute fictional narratives to the items and auctioned them off on e-bay.
Significant Objects raised nearly $8,000, making a 2,700% profit.... By Christopher Ratcliff
