MARKETING MANAGEMENT AND TECHNIQUE
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits; the big picture is revealed. Take away marketing and its techniques from any organization and the selling points are blocked and income become impossible. But when you open the minds of your staff to techniques and processes involved in marketing, potentials can be turned to reality and income even by the least performing staff. Modern day companies are interested in the well being and knowledge of their staff and in their ability to perform; this is enhanced by the knowledge of such staff. Here is an opportunity to make your marketers superstars or super marketers. In this training, participants will be shown techniques of marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
This workshop is for you. In just two days, you’ll learn the fundamentals behind successful marketing. You’ll get a complete grounding in the essentials and begin to develop the skills and techniques necessary to become a marketer who can help your company develop a marketing orientation to enhance the bottom line.
Workshop Objectives:
At the end of the programme, participants should be able to:
• Define your market.
• Acquire the basic marketing skills, tools and techniques to identify, evaluate and solve marketing problems
· • Understand the components that make up compelling marketing plans that succeed in capturing customer value within a competitive environment
• Discover creative ways to apply marketing principles and practices to compete successfully in today’s business environment
• Understand the “why’s” behind basic marketing practices
• Begin to think like a world-class marketer
• Know the different types of marketing and ways to use them.
• Learn effective ways of communicating with the customer.
• Know how to set marketing goals and strategies.
• Recognize common marketing mistakes and know how to avoid them
· Focuses on development, implementation, and control of marketing strategies.
· Techniques that assist in developing and evaluating the effectiveness of marketing strategies are introduced.
· Contemporary issues in marketing practice.
· Instructional methods include: the use of case studies and the development of a marketing plan.
Who should attend?
* Non Marketing Executives , Marketing executive and officers
* Are you new to marketing and need thorough—overview
* Marketing Research Executives
* Owners and Managers of SMEs
Date: 14th-15th Tuesday and Wednesday October, 2014
Time: 10:00am - 5:00pm
Course Cost: N35,000
Training Fee will cover: Program delivery, customized training materials, notepad & pen, certificates, breakfast & lunch.
Venue: Royal Tropicana Hotels, Plot 764, Obafemi Awolowo way, beside Mountain on Fire, Utako. Abuja
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits; the big picture is revealed. Take away marketing and its techniques from any organization and the selling points are blocked and income become impossible. But when you open the minds of your staff to techniques and processes involved in marketing, potentials can be turned to reality and income even by the least performing staff. Modern day companies are interested in the well being and knowledge of their staff and in their ability to perform; this is enhanced by the knowledge of such staff. Here is an opportunity to make your marketers superstars or super marketers. In this training, participants will be shown techniques of marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.
This workshop is for you. In just two days, you’ll learn the fundamentals behind successful marketing. You’ll get a complete grounding in the essentials and begin to develop the skills and techniques necessary to become a marketer who can help your company develop a marketing orientation to enhance the bottom line.
Workshop Objectives:
At the end of the programme, participants should be able to:
• Define your market.
• Acquire the basic marketing skills, tools and techniques to identify, evaluate and solve marketing problems
· • Understand the components that make up compelling marketing plans that succeed in capturing customer value within a competitive environment
• Discover creative ways to apply marketing principles and practices to compete successfully in today’s business environment
• Understand the “why’s” behind basic marketing practices
• Begin to think like a world-class marketer
• Know the different types of marketing and ways to use them.
• Learn effective ways of communicating with the customer.
• Know how to set marketing goals and strategies.
• Recognize common marketing mistakes and know how to avoid them
· Focuses on development, implementation, and control of marketing strategies.
· Techniques that assist in developing and evaluating the effectiveness of marketing strategies are introduced.
· Contemporary issues in marketing practice.
· Instructional methods include: the use of case studies and the development of a marketing plan.
Who should attend?
* Non Marketing Executives , Marketing executive and officers
* Are you new to marketing and need thorough—overview
* Marketing Research Executives
* Owners and Managers of SMEs
Date: 14th-15th Tuesday and Wednesday October, 2014
Time: 10:00am - 5:00pm
Course Cost: N35,000
Training Fee will cover: Program delivery, customized training materials, notepad & pen, certificates, breakfast & lunch.
Venue: Royal Tropicana Hotels, Plot 764, Obafemi Awolowo way, beside Mountain on Fire, Utako. Abuja
Please call any of these mobile numbers to register: Ruth on 092902155, Frank on 08033144467 or Eze 08095929135, OR Email: dilconsultingltd@gmail.com
Early registration gets special discounts apply. Call us to confirm what rates apply to you
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